This American customer works on seafood exporting. And he used second-hand refrigeration units for his seafood blast freezer room. For his new 5 tons blast freezer order, considering the budget, he thought of a second-hand unit again.
We understand the customer’s thought to ask for the second-hand unit. The normal supplier is only satisfied with customers’ requests and gets the order. But CRYO is aim to help customers choose the better choice and highly valued projects. We believe the customers also hope to store his seafood products better so as to improve the competitiveness of seafood export.
The second-hand unit seems less purchasing cost. But it will cause more electricity bill. Especially its unstable working ability may cause seafood spoilage so the customer gets losses. This value is higher much than buying the original Bitzer unit.
We tried to find a solution within his budget, but also a unit that could support the freezing capacity. So we chose two large original piston compressors for him.
The original unit is the most cost-effective solution to help the customer in the long run. Because with the original unit, it can ensure the quality as well as guarantee the stable operation of the machine, thus reducing the after-sales rate, and most importantly, the original unit can greatly reduce the electricity cost.
Even though we communicated with the customer many times, we still kept patient and listened carefully to the customer’s real thoughts. At the same time, we also conveyed the greater value of the original unit than the second-hand units, explaining the correlation between “price” and “value” to customers,
Finally, the customer was impressed by our sincerity and professional solution, as well as our principle – creating value for the customer. He adopted our proposal. Now, the customer is comfortable using the original units. And he also introduces his friends to us. We appreciate the customer’s trust and never stop our improving.
